October saw the launch of a lovely new website for Baby Wrapped Up, a local guru of swaddles, slings and lots of other things. A steep learning curve trying to know a Hop-Tye from a Mei-Tai – exactly why experts like Zoe and Baby Wrapped Up are such a great support for new parents.
From the start Zoe needed an identity that was cute and natural, friendly and fun. The website goes that bit further and provides Zoe with an online stage for all of her expert advice as well as allowing her to sell slings and chat to her audience.
The website was built on WordPress. It’s an open source content-management system (CMS) that allows Zoe to edit pretty much every element of her website.